AI Sales Funnel Analysis Dashboard from CSV
Drop in your CRM export and get a funnel breakdown, stage-by-stage conversion, win rate, and cycle-time insights — written up automatically.
300 free credits — about 30 stories. No credit card required.
What is sales funnel analysis?
Sales funnel analysis tracks how opportunities move from first contact to closed-won, where they stall, and how long each stage takes. The metrics you care about are simple — conversion rate per stage, average cycle time, and win rate by source — but pulling them out of a CRM export is fiddly. Sreniq parses your pipeline file, groups deals by stage and owner, and gives you a funnel chart, a stage-conversion table, and a written narrative that calls out the biggest leaks. It is the report a RevOps lead would build by hand on a Friday afternoon, in under a minute. The same upload also surfaces stalled-deal lists, win-rate by lead source, and cycle-time distributions per stage — the views your CRM has the data for but does not visualise out of the box.
Common metrics
- Stage-to-stage conversion rate
- Overall win rate (closed-won / total)
- Average sales cycle length (days)
- Pipeline value by stage
- Average deal size (ACV)
- Win rate by lead source
- Stalled deal count (no activity > N days)
- Quota attainment by rep
Why teams choose Sreniq for sales funnel analysis
Most sales teams already track a funnel — it lives as a saved view in Salesforce or HubSpot and shows the dollar value at each stage. The view is rarely the problem. The problem is that nobody has time to compute the second-derivative numbers — stage-to-stage conversion, average days-in-stage, win-rate by source, win-rate by rep — until quarter-end, by which point it is too late to act on them. Sreniq computes all of these from a single pipeline export in seconds. The output is the report your VP of Sales asks for monthly, except it is also the report your CRO can self-serve weekly.
Where a CRM export almost always falls short is segmentation. The list view shows you the funnel for everyone, but the interesting question is usually 'how does the funnel differ for inbound vs outbound?' or 'is our enterprise pipeline actually converting at the rate we forecast?'. With Sreniq you ask in plain English — 'split this funnel by lead source' or 'show win rate by deal size band' — and get a side-by-side breakdown. Stalled-deal lists are similarly easy: 'find every deal in Negotiation with no activity for 30 days' returns the table your AEs need to triage.
For most teams the best cadence is one consolidated dashboard per week, refreshed by re-uploading the latest export, plus ad-hoc questions during the forecast call. Each story has a public link, so the dashboard you build can be shared with the exec team without giving them CRM access. Sreniq is descriptive, not predictive — it tells you what happened to your pipeline, not what will happen — but the descriptive layer is what most teams are missing.
How Sreniq works for sales funnel analysis
- 1
Export your pipeline
Pull a CSV of opportunities from Salesforce, HubSpot, Pipedrive, or Close. Include stage, amount, created date, close date, owner, and source if you have them.
- 2
Sreniq builds the funnel
It groups deals by stage, calculates conversion at every step, and surfaces stalled deals. You get a funnel chart, a conversion table, and a short narrative on the largest leak.
- 3
Drill in by rep, source, or segment
Ask follow-ups like 'split this funnel by region' or 'show win rate by lead source' and Sreniq re-renders the dashboard.
Example questions you can ask
- "Show me the funnel from Discovery to Closed Won."
- "What is the average days-in-stage for each pipeline stage?"
- "Which lead source has the highest win rate?"
- "Plot pipeline value by stage and call out the stage with the biggest drop."
- "List all deals stalled in Negotiation for more than 30 days."
- "Compare win rate this quarter vs last quarter by rep."
Common data sources
- Salesforce Opportunities export (CSV)
- HubSpot Deals export
- Pipedrive Deals CSV
- Close.com lead export
- Outreach / Salesloft sequence reports
- Custom Excel pipeline trackers
Frequently asked questions
Related dashboards
Upload a CSV, JSON, Excel sheet, or Google Sheets link. Free tier covers about 30 stories — no credit card required.