Customer Base & NZ GDP Dual Analysis
A deep dive into a 100K global customer dataset and New Zealand's GDP trajectory from 1972–2025, revealing subscriber growth patterns and economic structure.
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🌍 Story 1: The Customer Universe
The puzzle: 100,000 customers, 243 countries — yet the distribution is remarkably flat. No single country dominates. This isn't a "USA takes 40%" story. It's something far more interesting.
Top 10 Countries by Customer Count
🤔 The Flat Distribution Signal
📅 Subscriber Growth Over Time
Here's where the real story lives. Subscriptions ran from Jan 2020 through mid-2022 — but then something happened.
Monthly New Subscribers (Jan 2020 – Aug 2021)
Annual Subscriber Distribution
⚠️ 2022 Drop — Truncation or Churn?
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New Zealand Nominal GDP, 1972–2025 (NZ$ Millions)
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🏭 What Powers NZ's Economy Today?
Fast-forward to Q2 2025 — here's how GDP breaks down by industry (production measure, chain volume):
NZ GDP by Industry — Q2 2025 (Chain Volume, NZ$ Millions)
🧠 Knowledge Economy Dominates
📉 Recent GDP Momentum
NZ Annual GDP — Post-COVID Recovery (NZ$ Millions)
NZ GDP: 2020 vs 2025
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What These Two Datasets Tell Us
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